Wednesday, August 28, 2013

The Emotional Pull of Print

Dave Stevenson was commissioned by Studio Hinrichs to create a pen and ink illustration of a brain for a Sappi Fine Paper brochure.  I recently received a copy of the piece (beautifully designed and printed, by the way!), and I was pleased to read the following bit of info on the spread featuring Dave's illustration:

According to scientists, print has more emotional pull for consumers than digital.  A neuroscience study commissioned by the Interactive Advertising Bureau (IAB) and conducted by Milward Brown discovered that paper-based marketing - i.e., direct mail - leaves a "deeper footprint" in the brain than digital - and that difference can even be pinpointed on functional MRI brain scans.  The physical act of handling tangible material feels more "real" to the brain, the study claims.  It produces brain responses that trigger emotional reactions, which get internalized in your memory.  In other words, the printed piece itself becomes part of the subliminal messaging.  The brain associates the tactile quality of the piece with its perception of the brand.

Tuesday, August 27, 2013

End-of-summer Agency promo card

Our end-of-summer Agency promo postcard is hitting mailboxes this week, featuring a super fun and colorful illustration courtesy of Lucie Rice.  I wanted to share the image here in case you're not on our mailing list...and also to give Lucie props for a fab illustration - thanks, Lucie!

Lucie Rice - JVAA end-of-summer illustration

Friday, August 23, 2013

New artist signing: Brian Love

We're excited to announce that Illustrator, Brian Love, has joined the Jennifer Vaughn Artist Agency!  His colorful style has a mid-century modern vibe to it that we totally dig, and he's a great addition to the group.  We've been fans of Brian's work for a while now, and it's nice to have him officially on our team.  Welcome, Brian!

Brian Love - Beep Beep

Brian Love - Dining Out

Brian Love - Hey Daddy-O

Brian Love - Los Angeles

Brian Love - Say Cheese

Brian Love - Tres Chic

Wednesday, August 21, 2013

Dave Stevenson The Village Voice Brooklyn Pour

Dave Stevenson was commissioned by The Village Voice to create the artwork for their 3rd annual Brooklyn Pour.  This is a curated craft beer tasting event that takes place in October, and features "100+ craft brews from New York and beyond".

Dave did the illustration and hand lettering, and I love the use of his work on the woodsy background of the website - very cool!

Dave Stevenson - Illustration and Hand Lettering for Brooklyn Pour

The Village Voice Brooklyn Pour website illustration

Dave's original sketch

Friday, August 16, 2013

New illustrations for Deloitte University Press

Illustrators, Livia Cives and Michael Murphy, recently had the pleasure of working with Deloitte University Press.  They were each commissioned to create illustrations for research reports.  Livia's image was used in a dual branded piece that Deloitte did with MIT about social media, and Michael's illustrations were used in a research report for the banking industry:

Livia Cives

View more of Livia's illustration and motion work

Michael Murphy

Michael Murphy

Tuesday, August 13, 2013

Calef Brown poster illustration for 2013 Santa Monica-Venice Christmas Run

Calef Brown was asked to illustrate the poster for the 36th Annual Santa Monica-Venice Christmas Run.  In addition to posters, Calef's image will be used on t-shirts and other graphics related to the event.  Looks like a fun run!

Calef Brown - Poster illustration for the 36th Annual Santa Monica-Venice Christmas Run

Friday, August 2, 2013

Tom Jester brings Amoolia to life for AeroShell

Tom Jester  illustrated "Amoolia" for this year's EAA AirVenture poster.  The event takes place every year in Osh Kosh, Wisconsin, and Amoolia has become a mascot of sorts for the event.  This year they decided to go with a more realistic illustration than in years past, and Tom's style really brings Amoolia to life!

Tom Jester - Amoolia

Tom Jester - Poster illustration for AeroShell AirVenture 2013