"...they had the 'house' shape concept in mind and asked me to run with it. the reindeer went through many revisions- gaining weight, dropping weight, until we arrived at what seemed a perfect character to complete the series. the elf was originally a man on a ladder hanging christmas ornaments, but the powers that be decided to take all 4 into more of a christmas fairy tale direction. keeping with a red/green palette was an important aspect to include. the also turned the art into paper towel dispenser boxes and are available at target, walgreen's, walmart...all over the country."
Tuesday, November 12, 2013
Brian Love for Kleenex
The holiday Kleenex packages featuring Brian Love's work are finally out, and they're super cool! Brian was commissioned by Kimberly Clark to create a set of 4 mid-century inspired designs, and here's a bit about the creative process in Brian's own words:
"...they had the 'house' shape concept in mind and asked me to run with it. the reindeer went through many revisions- gaining weight, dropping weight, until we arrived at what seemed a perfect character to complete the series. the elf was originally a man on a ladder hanging christmas ornaments, but the powers that be decided to take all 4 into more of a christmas fairy tale direction. keeping with a red/green palette was an important aspect to include. the also turned the art into paper towel dispenser boxes and are available at target, walgreen's, walmart...all over the country."
"...they had the 'house' shape concept in mind and asked me to run with it. the reindeer went through many revisions- gaining weight, dropping weight, until we arrived at what seemed a perfect character to complete the series. the elf was originally a man on a ladder hanging christmas ornaments, but the powers that be decided to take all 4 into more of a christmas fairy tale direction. keeping with a red/green palette was an important aspect to include. the also turned the art into paper towel dispenser boxes and are available at target, walgreen's, walmart...all over the country."
Labels:
b.love studios,
brian love,
design,
illustration,
kimberly clark,
kleenex
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