The guys at CBS Interactive were looking for a sassy character with a little attitude and a rebellious streak. They wanted her to be young and cool, but with a little uh... gaming vibe. So here are some characters that Kim came up with in the initial round:
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| Kim Rosen's Fairy options 1, 2, 3 |
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| Kim Rosen's Fairy options 4 & 5 |
And the winner is:
The end goal was for the animations in the banners to be a bit jumpy and awkward to add some humor to the ads ... the animators did a great job!
See one of the screenshot and links to the final flash banners:
Animation 2: http://cbsiideagroup.com/ff_animation/1303755680.html
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